Nornickel, the world’s largest palladium producer, is exploring new technologies to sustain demand for palladium, particularly in China, as the rise of electric vehicles diminishes the need for the metal in traditional internal combustion engine (ICE) vehicles. The company is partnering with Chinese universities and industries to develop applications in hydrogen production and water purification, which could generate up to 15 tons of new, long-term palladium demand. As China leads the charge in green technologies, Nornickel is positioning itself to meet the evolving demand and maintain its market dominance through innovation and collaboration.